Android Vs iOS: Mobile Operating System Wars in 2010

            
  
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Case Details:

Case Code : MKTG267
Case Length :23 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note : Not Available
Organization : Information Technology
Countries : Europe, US, Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Apple, initially called Apple Computers Inc., was established on April 1, 1976, and incorporated on January 3, 1977, as a maker of personal computers...

A Brief Note on Android and IOS

Android was an open-source operating system for mobile devices owned and developed by OHA. In its basic form Android was developed by Android Inc...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Slugfest

The market for the smartphone operating systems had long been dominated by players like Nokia Corporation (Nokia) with its Symbian operating system which enjoyed a dominant position...

Comparing Android and IOS

Several factors were cited as the reasons for the faster growth of Android as compared to iOS. The NPD report said that apart from being embraced by mobile handset...

The fight not limited to smartphones alone?

The fight between iOS and Android was not just limited to smartphones. Many other portable devices like tablet computers and netbooks were being developed by technology companies around the world, enabling consumers to access the internet on the go as well as facilitating other tasks

Excerpts cont... - Next Page>>

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